With the Z camera, Zenzaburo had invested so much of his time and energy into the camera itself that he subcontracted the lens design to a well-established brand. He invested the profits into a factory where he produced jewelry and watches for a while before switching to cameras. He had invested countless years and quite a lot of Yen into this camera.Īfter World War II, Yoshino had founded a camera store that grew popular with GIs and local photographers. Zenza Bronica first came to be in 1958, when Zenzaburo Yoshino revealed his first camera, the Bronica Z. In the following videos and text, we’ll go over Bronica’s history and then dive into four Bronica systems individually with the help of Nuno and Nico. Even at current prices, though, the various Bronica systems represent a great entry point into 120 photography for most people, and the different systems can serve different photographer’s needs. In their time, they created some of the most intuitive, smart, and well-featured medium format cameras without driving prices up.īronica cameras have earned a reputation as great value propositions for a reason, and only recently have their prices risen. Zenza Bronica was a Japanese company created by engineers, for engineers.
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